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本文从跨文化的角度出发,对照商务英语翻译中的标准,分析了商务英汉翻译中的文化因素,从商标翻译、广告翻译两个方面说明文化因素对英汉翻译的影响,指出要重视中西方文化差异,才能做好商务背景下的翻译。
This article analyzes the cultural factors in the translation of business English into English from the perspective of cross-culture and contrasts with the standards in business English translation. It illustrates the influence of cultural factors on English-Chinese translation from the aspects of trademark translation and advertisement translation. Differences in order to make a good business translation.