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一、如何客观正确认识GMV GMV(Gross Merchandise Volume),指购物网站拍下订单的总额,是电子商务企业通行的评价指标。GMV数据与真实成交额间存在着差别,不宜简单地将这一数据与国家统计局公布的社会消费品零售总额等同起来。首先,这个交易额并不是平台经营者本身所制造的,而是千千万万个网点经营者共同贡献的;其次,GMV数据中既包括实物商品,也包含了非
First, how to objectively and correctly understand the GMV (Gross Merchandise Volume), refers to the shopping site to take the total amount of orders, is the evaluation of e-commerce enterprises pass. There is a difference between the GMV data and the real transaction volume. We should not simply equate this figure with the total retail sales of social consumer goods released by the National Bureau of Statistics. First of all, the transaction volume is not created by the platform operator itself, but rather is contributed by thousands of network operators. Second, the GMV data includes both physical goods and non-