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这些天流行这样一句话:网络零售商必须有一个“水泥”做支撑。否则难以成功。传统的零售商们将会获得胜利,因为他们已经有了一个真实的商店。类似的还有诸如“传统零售商注定是要取代或挤垮网络零售游戏的”。其实这其中只有一半是对的。网络零售商是纯游戏者,他们没有真实商店前台。去年他们受到了极大的关注,以致在华尔街获得了巨大的价值。而现在正发生着完全相反的价值变化。实际上,在升降梯上有很大一部分空间是留给网络零售商的。同时,传统
These words are popular these days: online retailers must have a “cement” for support. Otherwise difficult to succeed. Traditional retailers will win because they already have a real shop. Similarly there are such as “traditional retailers are destined to replace or squeeze online retail games.” In fact, only half of them are correct. Online retailers are pure gamers who do not have a real storefront. Last year they received so much attention that they gained great value on Wall Street. And now exactly the opposite of value change is taking place. In fact, a large part of the space on the lifts is reserved for online retailers. At the same time, traditional