论文部分内容阅读
临近2014年年底,在“一剧两星”的政策影响下,电视产业的发展受到严重影响,而电视剧作为电视产业发展的重头戏,是电视台赢得收视率的重要筹码。近年来,自制剧以新的电视剧形态蓬勃发展起来,山东卫视的《红高粱》便趁着自制剧的兴起着实火了一把。据CSM50城数据统计,2014年7月份,山东卫视全天平均收视0.237/1.965%,排名省级卫视第4位;8月份平均收视0.259/2.132%,市场份额提升了8.5%,排名省级卫视第4位;进入9月份,山东卫视平均收视0.257/2.39%,市场份
Towards the end of 2014, the development of the television industry was severely affected by the policy of “one drama and two stars.” As the highlight of the development of the television industry, drama is an important bar for TV stations to win ratings. In recent years, home-made dramas have been booming with new TV dramas. The “Red Sorghum” of Shandong Satellite TV took advantage of the rise of homemade dramas. According to CSM50 city statistics, in July 2014, Shandong Satellite TV ranked 0.237 / 1.965% on average throughout the day, ranking No. 4 of provincial satellite TV stations. In August, it enjoyed an average rating of 0.259 / 2.132% and its market share increased by 8.5% No. 4; into September, Shandong Satellite TV ratings 0.257 / 2.39% on average, the market share