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随着科技的发展及社会的进步,报纸早已经摆脱了黑、白、灰三种颜色,而是披上了彩色的外衣。色彩是作为报纸版式视觉语言的主要构成之一,是最直接的视觉语言,报纸版式的色彩设计运用得是否恰当在很大程度上影响着报纸的吸引力以及销量。本文从色彩的对比、和谐和节奏韵律等方面阐述了色彩语言在报纸版式设计中的应用,并充分指出了色彩语言在报纸版式中的渗透力和感召力。
With the development of science and technology and social progress, the newspaper has already got rid of the three colors of black, white and gray, but put on the colored coat. Color is one of the main components of newspaper visual language. It is the most direct visual language. Whether newspaper color design is used properly or not largely influences the attractiveness and sales volume of newspapers. This article elaborates the application of color language in newspaper layout design from the aspects of color contrast, harmony and rhythm, and fully points out the penetration and appeal of color language in newspaper layout.