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随着人们生活节奏的加快以及互联网的日益发展和成熟,电子商务的地位日趋重要。在此背景下,电商市场渐发力,尤其是815电商巨头价格之战,客观上使电商的影响力大为提升。一、市场规模,线上开始崭露头角奥维咨询(AVC)城市市场线上线下零售监测数据显示,洗衣机5月至8月线上销量占整体市场的9.1%,在6月和7月销量占比分别达到9.9%和10.0%。其线上市场规模还比较
With the accelerating pace of people’s lives and the increasing development and maturity of the Internet, the status of e-commerce is becoming more and more important. Against this backdrop, the e-commerce market is gaining momentum. In particular, the price war between 815 e-commerce giants has objectively raised the influence of e-commerce operators. First, the market size, the line began to emerge Ovid Consulting (AVC) urban market online and offline retail monitoring data show that washing machines online sales from May to August accounted for 9.1% of the overall market, in June and July sales accounted for Reaching 9.9% and 10.0% respectively. Its online market is still relatively large