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《朗读者》是一档央视综合频道播出的大型朗读类真人秀节目。节目一经播出,线上线下好评如潮。面对纷繁复杂的综艺节目市场,《朗读者》抛弃以往节目娱乐化浓重的创作思维,改走文化传承的路线,为当今综艺节目注入新鲜血液,带动观众掀起一股学习传统文化的热潮。本文把节目形式、文化引领、人文关怀、精神鼓舞四方面作为关照点,以此来分析节目的传播价值。
Reader is a big talk-show reality show on CCTV’s integrated channel. Once the program broadcast, online and offline rave reviews. In the face of the complicated variety show market, the “reader” abandons the creative thinking of entertaining programs in the past and changes the route of cultural inheritance to inject fresh blood into today’s variety shows and drive the audience to a wave of learning traditional culture. In this paper, the programs, culture, humanistic care and spiritual inspiration are taken as the points of interest in order to analyze the value of the program’s transmission.