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论文从跨文化传播的角度,以“鸟叔”为研究对象,在概述鸟叔“成星”的历程和其所发挥的作用的基础上,重点论述了鸟叔在跨文化传播中成名的原因。并且,文章进一步对如何提高跨文化传播能力作了思考,从而使本文具有一定程度上方法论的指导意义。
From the perspective of intercultural communication, this dissertation takes “bird uncle ” as the research object. On the basis of an overview of the history of bird uncle and its role in becoming a star, the dissertation focuses on the relationship between bird uncle and intercultural communication The reason for fame. In addition, the article makes further consideration on how to improve the ability of intercultural communication, so that this article has some guiding significance for methodology.