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市场营销课程显著特点是具有极强的实践性、应用性和操作性。教学实践证明侧重于理论教学传统教学不能满足该门课程的教学需要,这就为我们提供了新的挑战,市场营销课程的教学应该有所创新。
The salient features of the marketing course are its strong practicality, applicability and operability. Teaching practice has proved that the traditional teaching of theoretical teaching can not meet the teaching needs of this course, which provides us with new challenges, teaching of marketing courses should be innovative.