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营销创新是组织创新成果得以巩固的重要证明,是技术创新成果得以推广和市场实现的根本前提,是管理创新和生产创新的先导。对于农业产业化经营而言,农产品营销创新的意义尤为重大,不仅关系到农业产业化经营能否进一步健康发展,更直接关系到我国农业是否经得起“入世”的严峻考验,事关中国农业未来的发展。各地正在进行的“订单农业”、“市场农业”、“农产品名牌战略”等实践就是农业产业化组织进行营销创新的有力例证。那么,农产品营销如何创新呢?
Marketing innovation is an important proof that organizational innovations have been consolidated. It is a fundamental precondition for the promotion of technological innovations and market realization, and a precursor to management innovation and production innovation. For the agricultural industrialization management, the marketing innovation of the agricultural products is of great significance. It is not only related to the further healthy development of the agricultural industrialization operation, but also to the serious test of our country’s agriculture whether it can withstand the “accession to the WTO” and China Agriculture future development. The ongoing practice of “order farming”, “market farming” and “famous brand strategy of agricultural products” are examples of the marketing innovation of agricultural industrialization organizations. So, how to innovate marketing of agricultural products?