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2014开局之年,人们有太多的期许。国家的政策从文化事业转换成文化产业,虽只是一字之差,但却内涵万千。面对品牌,面对改变,企业需要的不仅仅是一个广告公司,而是在整个文化产业链上能够提供中国智慧的团队。传播中国智慧,一直是智美集团的口号。智美作为一家集打造企业品牌,节目制作、体育营销于一体的文化产业集团,正在为各大企业提供整合营销传播。智美作为传播中国文化智慧的成员之一,它一直走在这个时代的前沿,是广告圈里的弄潮儿。人均GDP的增长不仅仅是数字的改变,更是人们生活消费水准提升的风
People have too many expectations in the first year of 2014. The national policy of converting from a cultural undertaking to a cultural undertaking, although only a word of difference, is full of connotation. The face of the brand, the face of change, companies need more than just an advertising company, but in the entire cultural industry chain to provide China’s wisdom team. The dissemination of Chinese wisdom has always been the slogan of Chi Mei Group. As a cultural industry group that builds corporate brand, program production and sports marketing, Chi Mei is providing integrated marketing communications to major corporations. As one of the members of the dissemination of Chinese cultural wisdom, Chi Mei has been at the forefront of this era and is a beach-goers in the advertising circle. The growth of per capita GDP is not only a change in numbers, it is also the wind that people’s living standards improve