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以大数据、云计算、物联网、移动互联网等为代表的信息技术发展促进了媒体平台向社交化、本地化和移动化的发展。著名投资银行摩根斯坦利认为目前已经从大型机时代、小型机时代、个人电脑时代、桌面互联网时代发展到移动互联网时代,基于移动互联网的终端的持有量将远远超出传统报纸发行所覆盖的用户数量。截至2013年12月,中国网民规模达6.18亿,互联网普及率为
The development of information technology represented by big data, cloud computing, internet of things and mobile Internet has promoted the development of social media, localization and mobility of the media platform. Well-known investment bank Morgan Stanley believes that from the mainframe era, minicomputer era, the era of personal computers, desktop Internet era to the mobile Internet era, based on the mobile Internet terminal holdings will far exceed the coverage of the traditional newspaper distribution amount of users. As of December 2013, the scale of Chinese Internet users reached 618 million, with an Internet penetration rate of