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日本讲谈社对不同的书刊采用不同的宣传方法。销售方法主要有两种:一种是一般图书的销售方法(俗称后头销售);另一种是杂志和大型全集以及重点图书的销售方法(俗称外销)。对于后者,销售前的准备工作至关重要。售前准备工作的主要内容是确定销售方针、编制销售方案和宣传方案。据讲谈社销售部门的朋友介绍,在创办一种新杂志的计划或者一个大型图书的选题确定之后,如果没有一个与之
Japan’s Kodansha uses different methods of publicity for different books and periodicals. There are two main sales methods: one is the general book sales methods (commonly known as the back sales); the other is the magazine and the large-scale collection of books and sales methods (commonly known as export). For the latter, pre-sales preparation is crucial. The main content of pre-sales preparation is to determine the sales policy, the preparation of sales programs and promotional programs. According to Kodansha’s sales department friends introduction, in the creation of a new magazine’s plan or a large selection of topics, if there is no one with