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发稿、发行、发财报业的主要资产是什么呢?是房屋?是电脑?是纸张?是存在银行里的流动资金?这些都是。但都不是主要的。报业资产主要是无形资产。报业的无形资产是指什么?是这家报纸在公众中的形象,是这家报纸与公众的关系,是这家报纸良好的社会影响。这家报纸的形象越好,社会影响越大,它的无形资产就越多。良好的社会影响是报纸最为宝贵
What is the main assets of a newspaper, a newspaper, a newspaper, a newspaper, a computer, a paper, a working capital in a bank? These are all. But neither is the main one. Newspaper assets are mainly intangible assets. What is the intangible assets of the newspaper industry? It is the image of the newspaper among the public, the newspaper’s relationship with the public and the good social influence of the newspaper. The better the image of this newspaper, the greater its social impact, the more its intangible assets. The good social influence is the newspaper is the most valuable