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以长三角地区314家企业为研究对象,探讨了消费者需求、企业吸收能力、环境复杂性与企业创意采纳之间的关系,在理论与文献研究的基础上,对所提出的有调节的中介效应模型进行检验。数据分析结果表明:1消费者需求与企业创意采纳之间呈正相关关系;2企业吸收能力对企业创意采纳具有显著地促进作用,同时企业吸收能力在消费者需求与企业创意采纳的关系中起完全中介作用;3环境复杂性能够正向调节吸收能力与创意采纳之间的关系,环境复杂性越高,企业吸收能力对企业的创意采纳的影响作用越强;在进一步的研究中发现,环境复杂性正向调节着企业吸收能力对消费者需求与企业创意采纳的中介效应。
Taking the 314 enterprises in the Yangtze River Delta as the research object, this paper discusses the relationship between consumer demand, enterprise absorptive capacity, environmental complexity and corporate creativity adoption. Based on the theoretical and literature research, this paper analyzes the proposed intermediary Effect model test. The results of the data analysis show that: (1) There is a positive correlation between consumer demand and adoption of business ideas; (2) Absorptive capacity of enterprises plays a significant role in promoting the adoption of business ideas; meanwhile, absorptive capacity of enterprises plays a complete role in the relationship between consumer demand and adoption of business ideas Intermediary role; 3 environmental complexity can positively adjust the relationship between absorptive capacity and creative adoption, the higher the environmental complexity, the stronger the impact of corporate absorptive capacity on the enterprise’s creative adoption; found in further studies that the environment is complex Sex Positively Regulates the Mediating Effects of Enterprise Absorptive Capacity on Consumers’ Needs and Business Ideas.