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据国家统计局统计,我国居民储蓄存款已高达7万亿元,而居民储蓄的20%-30%将用于教育。从托儿所、幼儿园,到小学、中学,从普通大、中专高等院校到各类职业培训学校及成人教育学校,在校接受教育的学生达3.1亿人,如此庞大的学生群体在衣食住行及学习等方面的消费需求构建成巨大的学生教育市场。
According to statistics from the National Bureau of Statistics, the savings deposits of residents in China have reached as high as 7 trillion yuan, while 20%-30% of household savings will be used for education. From nurseries and kindergartens to primary and secondary schools, from ordinary colleges and secondary colleges and universities to vocational training schools and adult education schools, 310 million students are educated in schools. Such a large group of students are engaged in food, clothing, housing, and learning. The consumer demand in such areas constitutes a huge student education market.