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随着我国电力市场的不断完善,供电企业不断转变观念,改善企业的服务方式和方法,积极探索新的电力营销模式,以适应市场化的需求。近年来,国网吉林白山供电公司在营销管理工作中,以深入开展同业对标为抓手,找差距、挖潜力、促提升。坚持“定岗定标”“同绩同效”“一标一策”的原则,将同业对标各项指标落实到人,实现管控能力的有效释放。同业对标找差距2012年,白山供电公司在同业对标中排名全省C段。结果显示,各项指标管控没能与日常营销服务工作有机结合。为全面提升营销服务工作,白山供电公司认真分析工作中存在的问
With the continuous improvement of China’s power market, power supply companies continue to change their concepts, improve service methods and methods of enterprises, and actively explore new modes of power marketing to meet market-oriented needs. In recent years, State Grid Jilin Baishan Power Supply Company in marketing management, in-depth development of the benchmark for the industry as the starting point, looking for the gap, tap the potential and promote promotion. Adhere to the “fixed-set calibration ” “same performance with the same ” “one standard and one policy ” principle, the implementation of the benchmarking indicators of the industry to people, to achieve effective management and control capacity release. Find the gap with the industry benchmark In 2012, Baishan Power Supply Company in the industry benchmark in the province ranked C section. The results show that the various indicators of control and daily marketing services can not be organically integrated. In order to fully improve marketing services, Baishan Power Supply Company carefully analyzes the existing problems in its work