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常青树果真永远常青吗?如果不能,那么企业要常青该怎么办?风靡一时的“红塔皇马中国行”活动自去年7月份掀起以后,“红塔”这个名字变得越来越鲜活与生动起来;一幅频频出现在电视中的“山高人为峰”的广告画面令广大观众为之一振;市场烟档里新冒出的令眼球有些陌生的“红塔山”、“玉溪”等新品香烟更使不少消费者怦然心动。那个如日中天的中国烟草龙头老大如今在悄悄地演绎着一段什么样的故事?也许,记者最近对红塔集团总裁姚庆艳的专访能带给你一些答案。
Evergreen really eternal everlasting? If not, then the business should be evergreen how to do? All the rage “Red Tower Real Madrid China trip ” activities Since the set off last July, the name “Hongta” becomes more The more lively and vivid; a frequent appearance in the TV “Mountain peak artificial ” advertising screen so that the majority of the audience whom the vibration; the new smoke in the market to make the eye a little strange “Hongtashan ”, “ Yuxi ”and many other new cigarettes so many consumers suddenly heartbeat. That the heyday of China’s tobacco leader boss now quietly interpretation of what kind of story? Perhaps the reporter recently Hongtai Group President Yao Qingyan’s interview can give you some answers.