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党中央把“三农”问题作为重中之重的工作,“三农”理应成为中国传媒高度重视的领域。关注“三农”是电视人的良心和责任所在,也是电视传媒自身发展的需要,因此屏幕就有了直接以“黄土地”、”黑土地”命名的专栏,有了广东电视台的《摇钱树》、湖南台的《乡村发现》、山东台的《乡村季风》、北京电视台的《京郊大地》等等一大批非常有特色,非常实际的服务于农村的专栏节目。
The Central Party Committee takes the issue of “agriculture, rural areas and farmers” as the most important task and “agriculture, rural areas and farmers” should become a field that the Chinese media attaches great importance to. Concerned about the “three rural issues” is the TV’s conscience and responsibility, but also the needs of the development of television media itself, so the screen has a direct “Yellow Earth”, “Black Earth” named column, with the Guangdong TV “Money Tree” , “Village Discovery” in Hunan Province, “Country Monsoon” in Shandong Province and “Beijing Suburbs Earth” by Beijing Television Station. A large number of very unique and very practical column programs for rural areas are available.