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常说外行颠覆内行,但有内行参与的外行,更容易颠覆内行。对当下的许多亟待转型的企业而言,找到一条合适的路仍然漫长。战国时齐王就已经明白:“伐国之道:攻心为上,攻城为下;心胜为上,兵胜为下。是故,圣人之伐国攻敌也,务在先服其心。何谓攻其心?绝其所恃,是谓攻其心也。”最近接触了很多传统企业,他们一直在纠结,转还是不转?选择转型的,又纠结怎么转?到底怎么转?颠覆的可行最终落地的方案在哪?转型是走一条新路,进军未知自然具有风险,一旦新模式的收支远远偏离了其经验值,企业家又会陷入长时间的纠
It is often said that the layman is disruptive to the profession, but the layman who is involved in the scheme is more likely to subvert the profession. For many of today’s businesses in urgent need of transition, finding the right path is long. When the Warring States period Qi Wang already understand: “Cutting the country way: to attack the heart, the siege for the next; heart wins on the victory of the soldiers for the next. What does it mean to attack its heart? It depends on what it means to attack its heart. ”" Recently, we have come into contact with many traditional businesses. They have been tangling, turning or not turning around. Subversion of the viable final landing where? Transformation is to take a new road to enter the unknown nature of the risk, once the new model of income and expenditure far from its experience value, entrepreneurs will fall into a long period of correction