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“你幸福吗?”在去年11月份,如果你要问云南文山州姜农这个问题的话,估计他们都会回答“不太幸福”。去年文山州生姜虽然与往年一样获得了丰收,但姜农们却一点也高兴不起来,因为生姜价格低以及来收购的客户非常少,导致大批生姜滞销。“不太幸福”的姜农,在去年12月的时候终于尝到了“幸福”的滋味。2011年12月2日,“文山州八县市现有鲜姜12万余吨急售”的手机短信通过由中国移动通信集团云南有限公司(以下简称“中国移动云南公司”)、新华社云南分社和云南省农业科学院三方联合构建的“三农通”信息发布管理系统向云南全省客户发送,引起了社会各方的广泛关注。全国各地收购商进入文山州辖区直接与农户洽谈订购生姜事宜,当地收购商也积极联系外地加工商帮助收购,在一定程度上解决了当地生姜滞销难题。经反馈,通过“三农通”发布信息共实现生姜销售额近2亿元。那么,这个给广大姜农带来幸福的“三农通”为何如此立竿见影?为何能得到包括政府、运营商、相关部门及广大农户等的充分肯定与认可?为何被赞誉为农村信息服务的“云南模式”并在很多省份得到有效推广……带着种种疑问,记者深入云南农村对“三农通”业务进行了长期广泛调研,全面探寻这把让农村农民通向幸福的“密钥”。
“Are you happy?” In November last year, if you want to ask the question of Yunnan’s Wenshan Prefecture, it is estimated that they will all answer “not too happy.” Last year, Wenshanzhou ginger, although with the previous harvest as good, but ginger farmers are not happy at all, because the low price of ginger and the acquisition of very few customers, resulting in a large number of ginger unsalable. “Not too happy ” Jiang Nong, last December when finally tasted the “happiness ” taste. December 2, 2011, “Wanshan eight counties existing fresh ginger more than 12 million tons of emergency” mobile SMS through the China Mobile Group Yunnan Co., Ltd. (hereinafter referred to as “China Mobile Yunnan company”) , Xinhua News Agency Yunnan Branch and Yunnan Academy of Agricultural Sciences tripartite joint construction of “Three Rurals ” information release management system sent to customers in Yunnan Province, causing widespread concern in all sectors of society. Buyers across the country into Wenshan Prefecture area directly negotiate with farmers to order ginger matters, local buyers also actively contact foreign processors to help the acquisition, to a certain extent, solve the problem of local slow-moving ginger. Feedback, through the “three-agricultural” release of information to achieve a total sales of nearly 200 million ginger. So why is this “three-agricultural communication”, which brings happiness to the majority of ginger farmers, so immediate? Why can it be fully affirmed and endorsed by governments, operators, relevant departments and the vast majority of farmers? Why is it praised as a rural information service With “Yunnan Model” and effectively promoted in many provinces ... With all sorts of questions, the reporter conducted extensive and long-term extensive investigations into the “Three Rural-Through” businesses in Yunnan’s rural areas and explored this in an all-round way to let the rural peasants lead to happiness “Key ”.