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新媒体是一个相对的概念,是在电视、广播、报刊等传统媒体上发展起来的基于互联网和移动通信网络建立起来的新兴媒体。新媒体给社会产生了深远的影响,它让网络世界真正意义上将信息权以较低成本的方式发布出去,从而构建了个体对时代精神的快速回应机制。而新媒体的参与者主要是年轻人,这其中就有我们要讨论的主体--大学生,新媒体的到来改变了人们的学习方式、价值观念和生活空间。在这样复杂的形势下,大学生德育工作机遇与挑战共存,为此我们将全面的分析新媒体技术在大学生德育工作中的应用。
The new media is a relative concept. It is an emerging media based on the Internet and mobile communications networks developed in traditional media such as television, radio, newspapers and periodicals. The new media has had a profound impact on society. It has allowed the online world to publish the right of information in a real sense at a lower cost, thus establishing an individual’s rapid response mechanism to the spirit of the times. The participants of new media are mainly young people. Among them, the main body that we want to discuss is the undergraduates. The arrival of new media has changed people’s learning style, values and living space. In this complex situation, the opportunities and challenges for college students to co-exist in moral education, for which we will a comprehensive analysis of the application of new media technology in college students’ moral education.