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随着汽车行业由供不应求的卖方市场转变为供过于求的买方市场,汽车销售企业的竞争将会越来越激烈。当今汽车产品同档次的车型众多,质量、技术、功能、价格、服务趋同。广告的泛滥,导致人们对其视而不见,广告对促进销售的效果减弱。那么如何才能成功地将自己的产品卖给顾客,这就
As the auto industry shifts from a supply-less seller’s market to an oversupplied buyer’s market, competition among car sales companies will become more intense. Today’s automobile products with the same grade many models, quality, technology, function, price, service convergence. The proliferation of advertising led to people turning a blind eye to it and the effect of advertising on sales promotion weakened. So how can we successfully sell our products to our customers?