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随着90年代初我国房地产业的兴起,房地产营销也经历了自身的发展过程,营销竞争的热点从早期的价格与付款方式,到后来的地段与房型,再到绿地与物业管理直至目前的科技化、智能化。这种阶梯式的发展,后一阶段总是前一阶段竞争的深化,其结果就是房地产营销无论是在思路上,还是在实践中,都向着“消费者满意”战略发展;过去简单的楼市推销概念已被淘汰,部分开发企业将先进的营销理念引入房地产市场,以奇招制胜,使自己的企业和楼盘在千军万马中脱颖而
With the rise of China’s real estate industry in the early 1990s, real estate marketing also experienced its own development process. The hot spots in marketing competition range from early prices and payment methods to later lots and room types, to green space and property management until the present technology化化, 智能化. This stepwise development, the latter stage is always the deepening of the previous stage of competition, the result is that real estate marketing both in thinking, or in practice, are toward “consumer satisfaction” strategy development; the past simple property market promotion Concept has been eliminated, some of the development of advanced marketing concepts introduced into the real estate market to singular wins, so that their business and real estate stand out in the mighty force