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本着“展示流行趋势,引导时尚消费”的理念,北京华联商厦(阜成门店)在商品、业种配置及服务上追求流行、时尚、休闲,同时注重商品的个性化、年轻化和多样化。近年,在多重业态的冲击之下,百货商场纷纷进行品牌调整以寻求新的发展机遇,华联商厦(阜成门店)便是其中之一,今年10~11月,该商场进行了结构调整和品牌筛选,12月初以崭新形象重新亮相。据悉,这家位于北京市西城区阜成门外大街的北京华联商厦(阜成门店)是1996年北京华联集团在阜成门地区开出的第一家百货商店,经过10年多的经营发展,其已成为深
In line with the concept of “displaying fashion trends and guiding fashion consumption”, Beijing Hualian Commercial Building (Fuchengmen Branch) pursues fashion, leisure and fashion at the same time focusing on product personalization and youthfulness And diversified. In recent years, under the impact of multiple formats, department stores have to adjust their brands to seek new opportunities for development. Hualian Commercial Building (Fuchengmen Branch) is one of them. From October to November this year, the shopping mall underwent structural adjustment and Brand screening, early December re-appearance with a brand new image. It is reported that this is located in Beijing’s Xicheng District Fuchengmen Wai Street, Beijing Hualian (Fuchengmen store) is the 1996 Beijing Hualian Group in Fuchengmen area opened the first department store, after more than 10 years Business development has become deep