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随着经济全球化的发展,商务英语逐渐成为语际交流中重要的沟通方式,具有独特的文化内涵。但是,不同的历史进程、地理环境使国家或民族之间的生活习惯、思维方式等有很大的差异,这就增加了商务英语的难度。要做好商务英语翻译,不仅较高的语言水平,还要了解不同区域的文化。本文主要从商标、广告、企业宣传材料3方面分析了文化差异对商务英语翻译的影响,并基于此提出了几点提高商务英语翻译准确度的对策。
With the development of economic globalization, Business English has gradually become an important means of communication in interlingual communication and has unique cultural connotations. However, different historical processes and geographic environments make great differences in living habits and ways of thinking among countries or ethnic groups, which increases the difficulty of business English. To do business English translation, not only higher language proficiency, but also understand the culture of different regions. This article mainly analyzes the influence of cultural differences on business English translation from the aspects of trademarks, advertisements and corporate promotional materials. Based on this, it puts forward some countermeasures to improve the accuracy of business English translation.