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作为电视事业的一个重要组成部分,电视宣传管理是伴随着电视事业的发展而不断发展、丰富和逐步完善的。在电视事业面临新的挑战和机遇,步入一个新的发展阶段的今天,电视宣传管理的作用正在进一步加强。因此,如何正确认识宣传管理在电视宣传中的地位和作用,如何强化宣传管理核心部门——总编室的职能,发挥总编室在宏观调控、资源合理配置、节目生产运作等方面的作用,就成了一个让人必须思考的重要问题。一、关于宣传管理在电视宣传中的地位和作用电视管理由电视宣传管理、电视技术管理和电视行政管理三部分组成。其中,电视宣传管理是电视管理的核心。从理论上说,从有电视起,就有电视宣传管理。但是,那时的管理只是浅层次的,管理的指导思想是经验性的、手段是单一的、管理的效果是不明显的,严格说根本称不上管理。随着电视的发展,电视的
As an important part of the television business, television advertising management is constantly evolving, enriched and gradually improved with the development of television. As the television industry is facing new challenges and opportunities and entering a new stage of development, the role of television advertising management is further strengthened. Therefore, how to correctly understand the position and function of propaganda and management in TV propaganda, how to strengthen the function of chief editor-in-chief to propagandize and manage the department, make full use of the role of editor-in-chief in the macroeconomic regulation and control, rational allocation of resources, production and operation of programs, It has become an important issue that people must think about. First, on the status of propaganda and management in the television publicity and the role of TV management by the television publicity and management, television technology management and television administration consists of three parts. Among them, TV publicity management is the core of TV management. In theory, there is television publicity management starting from the television. However, the management at that time was only superficial. The guiding ideology of management was empirical and the means were single. The effect of management was not obvious. Strictly speaking, it could not be called management at all. With the development of television, television