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承德的杏仁露,已经成为全国有名的品牌。它更是承德人夏季里最主要的饮料。每逢初夏,不同品牌的杏仁露厂把积蓄了一冬的力量,都毫不保留的释放出来,纷纷斥资数十万,甚至数百万,进行大规模的形象宣传。这其中包括电视、电台、户外等固定广告,举办明星演唱会、公益赞助活动等流动性宣传,可以说是声势浩大,涉及面广。面对着财大气粗的对手几乎包揽了全部社会热点的情况,内蒙古红山饮料厂生产的沙棘汁(一种在草原上自然生长的野果提炼出来的果汁。)想要打入承
Chengde’s almond milk has become a well-known brand in the country. It is the main drink of Chengde people in summer. During the early summer, different brands of almond dew-making plants saved their winter strength and released them without reservation. They spent hundreds of thousands, or even millions, on large-scale image propaganda. These include fixed advertisements such as television, radio, and outdoor, and held liquidity propaganda such as celebrity concerts, public welfare sponsorship events, etc. It can be said that this is a massive and wide-ranging event. In the face of a wealthy opponent that almost swept all social hot spots, the sea buckthorn juice produced by the Inner Mongolia Hongshan Beverage Factory (a fruit juice that is naturally grown on the prairie is extracted from the juice.)