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电视作为一种视听媒介,它有很多与众不同的优势,比如它的通俗易懂和直观形象以及“立体化”和“互动性”的传播和交流方式等, 这就决定了它能够对社会全体成员的意识和行为产生直接影响,其潜移默化的诱导作用也是以往任何文化形式都无法比拟的。因此,从单纯地满足观众的“娱乐需求”,到自觉地培育观众的“文化意识”,满足不断成长的观众的“知识需求”、“智力需求”、“情感需求”和“审美需求”,已成为当今电视媒体努力追求的方向。
As an audiovisual medium, television has many distinctive advantages such as its easy-to-understand and intuitive image and the “three-dimensional” and “interactive” ways of communication and communication, which determine its ability to influence society All members of the consciousness and behavior have a direct impact, its subtle induction of traditional cultural norms in the past are unmatched. Therefore, from simply satisfying the audience’s “entertainment needs” to consciously cultivating the audience’s “cultural awareness” and satisfying the growing “knowledge needs”, “intellectual needs”, “emotional needs” and “aesthetic needs” of the audience, Has become the direction pursued by today’s television media.