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中医医院是承载我国中医药事业发展的支柱,随着国家扶植中医药事业多项利好政策的出台,中医医院在立足特色、提升管理和服务的同时,以市场为导向,走品牌化之路是实现跨越转型的必由之道。作者以国内一家传统中医骨科三甲医院为研究对象,其为提升医院整体档次和水平,一方面探索布局中医特色网络门诊,一方面规划建设中医正骨博物馆,从广度和深度两方面拓展医院发展空间,提升医院的知名度和品牌影响力。
Traditional Chinese Medicine Hospital is the backbone of carrying the development of Chinese medicine in our country. With the introduction of a number of favorable policies on the cause of Chinese medicine in the country, Chinese Medicine Hospital takes market-oriented and brand-oriented approach based on its characteristics, promotion of management and service The only way to achieve transformation across. On the one hand, it explores the outpatient network of Chinese characteristics and layout of traditional Chinese medicine; on the one hand, it plans to build the Museum of Chinese Medicine and Orthopedics, expand the development space of the hospital from both breadth and depth, and on the other hand, Improve the hospital’s visibility and brand influence.