论文部分内容阅读
有些报纸你常看,但仍然可能会有不喜欢的地方。要么是字太小,要么是版面较乱。有时候,你可能在报摊上找不到想要的报纸,或者在拥挤的市郊往返列车上拿着厚厚一迭报纸,想翻页都困难。如果报纸也是像牙膏或焗豆那样的快速消费品,你对报纸和其他问题的看法便会成为长期监控及研究的对象。然而,除了不定期碰面的焦点团体,大多数报纸只关心读者对文章的意见,而忽略了读者对报纸本身的意见。读者甚至没有求助热线的电话号码或是地址,而类似信息在不起眼的炸土豆片包装袋上都能找到。这倒不是因为报纸出版业已经那么兴旺,以致可以忽略消费者的观点。在大多数成熟市场,全国报纸发行量每况愈下,而长期以来,广告收入也已逐渐流向其他媒体。
Some newspapers you read, but there may still be places you do not like. Either word is too small, or the layout is more chaos. Sometimes you may not find the newspaper you want at the newsstand, or you may find it difficult to turn pages in the crowded suburban train with a thick newspaper. If the newspaper is also a FMCG like toothpaste or Baked Beans, your perception of the newspaper and other issues will be the object of long-term monitoring and research. However, with the exception of focus groups that meet irregularly, most newspapers focus solely on the reader’s opinion of the article, ignoring the reader’s opinion of the newspaper itself. The reader does not even have a phone number or address for the Helpline, but similar information can be found on the modest potato chip bags. This is not because the newspaper publishing industry has become so prosperous that the consumer’s point of view can be ignored. In most mature markets, the circulation of newspapers across the country has been declining. For a long time, advertising revenue has also gradually flowed to other media outlets.