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由中央电视台财经频道与光线传媒共同打造的中国版《超级减肥王》,于2013年9月15日正式播出。中国版《超级减肥王》是一档以励志、健康为主题的大型真人秀节目。它以真人秀的表现形式,传递和传播励志的人生价值观和科学的健康知识,并将三者巧妙融合,在极具观赏性的同时,以价值趋动和科学传播为基点,构建娱乐节目的传播高度和全新的传播内涵,为改善中国的电视生态进行了有益的尝试,开启了健康传播的新视角。健康传播旨在通过医学知识的普及,提高民众生活质量及健康水平。本文将从健康传播的角度对《超级减肥王》的传播方式、传播技巧以及价值取向等几
The Chinese version of Super Lose Weight, co-created by CCTV Finance Channel and Light Media, was officially broadcast on September 15, 2013. The Chinese version of “Super Losing Weight” is a large-scale reality show featuring inspirational and healthy themes. It is a reality show in the form of transmission and dissemination of inspirational life values and scientific health knowledge, and the three clever integration of the highly ornamental at the same time, the value of movement and scientific communication as the starting point, the construction of entertainment programs The high degree of dissemination and the brand-new dissemination connotation make a useful attempt to improve the TV ecology in China, opening a new perspective of health communication. The purpose of health communication is to improve the quality of life and health of people through the popularization of medical knowledge. This article will be from the perspective of health communication, “super weight loss king” mode of transmission, communication skills and value orientation, etc.