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主持人语:在本刊开办“营销实验场”专栏这一消息传出后,来自方方面面的建议与意见表现出了人们对“经销商生存实验”活动的兴趣与关注,综合来看,大致分为如下四种类型:1.赞同型:表现出对实验活动宏观上的认可与意义上的认同;2.担忧型:担心活动失控或产生不良作用以及结果不尽人意时,对本刊形象带来不良影响;3.探讨型:更多关注于实验过程中战术、技术等细节问题以及解决问题的方式方法是否科学;4.实用型:有企业家表示,愿意提供更多产品加入到实验中来,以期解决本企业营销各环节中的问题,当然更多的是实验志愿者的申请、咨询。总之,从实验研究这一活动本身来看,是受欢迎的,人们更多关注的是这次实验活动能解决哪些问题以及问题解决的程度,同时解决问题的方式、方法能给本企业运行的营销活动提供哪些参考。本期按计划推出实验报告之一,欢迎有识之士提出更多的意见和建议,以使实验活动更富于实效。
Moderator: After the publication of “Marketing Experiment Station” column was published in this magazine, the suggestions and suggestions from all aspects showed the interest and concern of people in the activity of “Dealer Survival Experiment” See, generally divided into the following four types: 1. Agree with the type: to demonstrate the macro-recognition of the experimental activities and the sense of identity; 2. Worried type: fear of out-of-control activities or adverse effects and the results are not satisfactory, 3. The discussion of type: more attention to the experimental process of tactics, technology and other details of the problem-solving methods and methods are scientific; 4. Practical: Some entrepreneurs said they are willing to provide more products Add to the experiment, in order to solve the problems in the marketing of all aspects of the enterprise, of course, more is the application of experimental volunteers, consulting. In a word, it is welcome from the experimental research itself. People pay more attention to what the experimental activities can solve and the extent to which the problems are solved, meanwhile, the ways and means of solving the problems can give the enterprises operational What is the marketing reference. This issue is scheduled to launch one of the experimental report, people of insight are welcome to submit more comments and suggestions to make experimental activities more pragmatic.