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以文献综述法和逻辑分析法为主要研究方法,利用产品生命周期理论分析我国体育产品的国际贸易特征。分析结果表明:体育产品国际贸易理论的研究处于初级阶段,关于体育产品国际贸易理论的研究相对匮乏;体育实物产品在生命周期的其他阶段与普通制造业的国际贸易特征相同,但在成熟期,由于劳动力和资本在世界各国的比较优势,其贸易实行的是“外包生产销售”的模式;体育服务产品的国际贸易是通过间接促进国际资本流动的形式进行,体育服务产品对体育实物产品的国际贸易也起到了积极的推动作用。
Taking literature review method and logical analysis method as the main research methods, this paper analyzes the international trade characteristics of China’s sports products by using the product life cycle theory. The results show that the research on the international trade theory of sports products is in its infancy, the research on the international trade theory of sports products is relatively scarce, the physical products in physical terms are the same as the international trade characteristics of the general manufacturing industry at other stages of the life cycle, Because of the comparative advantage of labor force and capital in all countries in the world, the trade practices the mode of “outsourcing production and sales ”; the international trade of sports service products is carried out through the indirect promotion of international capital flow, and the sports service products’ The international trade also played a positive role in promoting.