论文部分内容阅读
作为地球上规模最为庞大的商业篮球机器,NBA骨子里面的玩意儿不是篮球而是美钞,不妨这样认为,资本家们运作篮球的目的只是为了让投入的海量美钞获取更多的回报,而不是出于纯竞技体育的高尚口号。读者尽可以提出小牛老板马克·库班或者开拓者老板保罗·艾伦这种富豪级老板作为反例,用以证明球队资本家挥金如土似乎并不仅仅为了回报。但别忽略这恰恰是NBA运作的成功之处,正因为职业篮球的魅力吸引了库班、艾伦之流甘愿砸钱过过球队老板瘾,才有此盛况。而这类愿意掏腰包塞钱给联盟办公室的主儿,大卫·斯特恩们从来不会拒绝,而且,吸纳这种超级富豪加盟NBA,带来的美钞远远比球迷零星票房更为可观,甚至于可怕。马克·库班一派暴发户腔调,但他的确是最优秀的球迷,对职业篮球痴迷到心甘情愿用美钞铺路,这份执着与热情岂是伪球迷所能比拟?而职业篮球联盟之所以能吸引球迷围坐在电视机旁日复一日摇旗呐喊,自然因为这项运动有着一个人人垂涎却难以触及的“彩头”——总冠军!“整整一个赛季,我们的球队表现都很不错,但NBA很多优秀劲旅,每年却只有一支球队才能夺冠,我们没有这么好的运气,只能来年卷土重来。”类似谈吐,通常出现在季后赛高端,某一支球队被淘汰后,主教练都会阴沉着脸将上述语句像背书一样朗诵一遍。的确残酷,特别在季后赛16强中有3- 5支劲旅均具备冠军实力时,任何一支球队的出局都给人心痛的感觉,为那些优秀的球员与教练而心痛,更为那些忠实的球迷而心痛。然而,这恰是职业体育最不可能修改的生存法则:悬念!惟有具备悬念,才会有球迷关注,若连冠军争夺的残酷性都不复存在,还有多少球迷愿意掏钱进场看球就只有天晓得。2006年6月,捧杯的是迈阿密热火,毫无疑问,这支球队具备夺冠的实力,但成败往往也有天意弄人的因素在内,想铸造一支冠军球队,除了铁定的阵容,有时候也得靠几分运气。
As the world’s largest commercial basketball machine on the planet, the stuff in the NBA is not about basketball but about the dollar bills. Think of it as a way for capitalists to run basketball just to get more money back from the huge amount of money they put in. Outstanding athletic sports noble slogan. Readers can put forward the veteran Mark Cuban Mavericks boss or pioneer Paul Allen as a counterexample of the boss to prove that the team capitals seem to be not only in return handsomely. But do not overlook this is precisely the success of the NBA operations, precisely because the charm of professional basketball has drawn Cuban, Alan flow willing to throw money over the boss boss addiction, have this grand occasion. David Stern, who is willing to pay for the money in the league office, never refuses, and attracting the super-rich to the NBA brings the dollar bill much more impressive than the sporadic box-office fans , Even terrible. Marc Cuban faction of upstarts, but he is indeed the best fans, professional basketball obsessed willing to pave the way with the dollar, the attachment and enthusiasm is how pseudo-fans can match? The reason why professional basketball alliance to attract The fans sitting around the television day after day flag waving, naturally because the sport has a coveted but hard to reach “color head ” - championship! “A whole season, our team are very performance Good, but the NBA a lot of excellent brigades, but only one team each year to win the championship, we are not so good luck, only comeback in the coming year. ”" Similar to talk, usually in the playoffs high-end, a team was eliminated After the coach will gloomy face the above statement like an endorsement to read it again. Really cruel, especially in the playoffs 16 strong 3 to 5 strong teams have the strength of the championship, the out of any one team gives a heart-hugging feel for those outstanding players and coaches and heartache, even more those Loyal fans and heartache. However, this is precisely the survival rule that professional sports is the most unlikely to change: Suspense! Only with suspense, there will be fans concerned about, if the cruelty of champion competition cease to exist, how many fans are willing to pay for admission Only God knows. In June 2006, the cup is the Miami Heat, there is no doubt that this team has the strength to win, but success or failure often have the element of gratitude, including casting a championship team, in addition to ironclad lineup, there are When you have to rely on a bit of luck.