论文部分内容阅读
作为曾经是全球范围内的强势媒体,广播至今都还以其独特的风格和魅力感染着许多听众,但随着电视、报刊的强势发展以及新媒体的蓬勃兴起,这使得广播的生存与发展受到了一定的挑战。通过对电台的实地参观考察并结合自身工作实践,对广播节目如何创新、如何发展,以及如何应对新媒体所带来的挑战,总结了一些可资借鉴的经验性做法并提出了一些策略建议和发展途径。以互联网为代表的新媒体给整个传统媒体都带来了非常大的冲击与挑战,就广
As a once powerful global media, radio has so far infected many listeners with its unique style and charm. However, with the strong development of television and newspapers and the flourishing of new media, the survival and development of broadcasting have been affected A certain challenge. Through the study of the radio field visits combined with their own work practices, how to innovate radio programs, how to develop, and how to deal with the challenges posed by new media, summed up some lessons learned and made some strategic recommendations and Development path. The new media, represented by the Internet, has brought a very big impact and challenge to the entire traditional media.