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随着人们生活水平提高,对休闲及健康也越来越重视,利用国家法定假期进行出行旅游,及带孩子充分接触大自然成为越来越多人们的选择。保持身心健康、充分享受生活成了人们追求的目标,养生旅游逐渐成为趋势,怎么顺应形势,利用优势使我们要思考的问题。本文利用SWOT分析法分析了焦作地区养生旅游发展中存在的优势、劣势、机遇和挑战,并根据分析结果提出相应的建议。
As people’s living standards improve, they are also paying more attention to leisure and health. Traveling on statutory holidays in the country and getting their children full contact with nature become more and more people’s choices. Maintaining physical and mental health and fully enjoying life has become the goal pursued by the people. Regimen tourism has gradually become a trend, how to conform to the situation and make use of its advantages so that we should think about it. This paper analyzes the advantage, disadvantage, opportunity and challenge in the development of health tourism in Jiaozuo by SWOT analysis, and puts forward corresponding suggestions according to the analysis results.