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公共关系活动,本质上就是一种劝服行为,旨在于影响对方接受我们的主张,我们的产品,我们的要求等。我们使用什么手段来劝服对方呢?本文拟结合具体案例(其中大多为大家熟知的)探讨5种劝服技术,希望批评指正。第一、形象劝服。即劝服主体应根据劝服目的及劝服对象的审美观、价值观等来塑造自身形象,以获取劝服对象的信赖和认同。在信息不充分的状态中,人们总是凭着一些模糊的形象及直觉来判定事物的好与坏、优与劣,而藏在人们心中的
Public relations activities, in essence, are acts of persuasion aimed at influencing each other’s acceptance of our claims, our products, our requirements, and so on. We use what means to persuade each other? This article to be combined with specific cases (most of whom we are familiar with) to explore five kinds of persuasion techniques, I hope criticism and correction. First, the image persuaded. That is, subjects of persuasion should shape their own image according to the purpose of persuasion and the persuasion object’s aesthetic values and values, so as to obtain the trust and approval of persuasion objects. In the state of insufficient information, people always judge the goodness and badness, goodness and inferiority of things with some vague images and intuitions, and hide them in the hearts of people