奥运商机 听上去很美

• 作 者: 林涛
• 机 构: 本刊记者
• 出 处: 中国企业家
• 发表日期: 2005年15期
• 关键词: 营销领域 袁方 捷通 魏纪中 国际奥委会 奥运战略 新兴企业 北京奥运经济 国内招标 市场开发部

在奥委会的强势垄断下, 奥运会只是大企业的游戏2005年7月,袁方策划举办了“2005 年体育营销经典案例颁奖盛典”,这是国内刚刚兴起的体育营销领域的一次大规模活动,他的目的是通过这次活动推动国内体育营销的发展并树立自己公司在该领域的声望。但是一年前,袁方创业时最初根本没有想到会进入这个行业,他当时看中的是北京2008年奥运会的机会。

Under the strong monopoly of the Olympic Committee, the Olympic Games is only a game for large enterprises. In July 2005, Yuan Fang planned and held the “2005 Sports Marketing Classic Case Award Ceremony”, which was a large-scale event in the sports marketing field , His purpose is to promote the development of domestic sports marketing through this activity and to establish the prestige of his own company in this field. But a year ago, when Yuan Fang started his business, he initially did not expect to enter the industry. At that time, he saw the opportunity of the 2008 Beijing Olympic Games.