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随着信息技术的快速发展,计算机、智能手机、平板电脑等在人们日常生活中的应用越来越广泛,人们获取信息的途径越来多元、便捷,人们阅读图书的载体也越来越多样。2014年由中国新闻出版研究院组织实施的第十一次全国国民阅读调查显示,我国国民的数字化阅读率首次超过了纸质阅读率,这表明国民的阅读习惯发生了巨大的改变。这对传统的图书出版构成巨大的挑战。在这种形势下,传统出版业必须转变思维,主动出击,研究对策,迎接挑战,以适应数字化对出版的要求。
With the rapid development of information technology, the applications of computers, smartphones and tablets are becoming more and more widely used in people’s daily life. People have more and more diverse ways to access information and more and more people carry books. The eleventh National Reading Survey conducted by the China Press and Publication Research Institute in 2014 shows that for the first time, the digital read-through rate of our nationals exceeds the reading rate of paper, indicating a drastic change in the people’s reading habits. This poses a huge challenge to traditional book publishing. In this situation, the traditional publishing industry must change its thinking, take the initiative to attack, study countermeasures and meet the challenges to meet the requirements of digital publishing.