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一直以来,新闻传媒业在民生新闻以及政务新闻的传播上扮演重要角色,并成为人民群众了解新闻的重要渠道。现阶段,我国新闻传媒业的宣传渠道有了快速拓展,并且运营收入也有了极大提升。但与此同时,新闻内容的质量却出现下滑,新闻媒体业大量传播雷同且无宣传价值的新闻内容,这就影响着新闻媒体业的后续发展。因此,本文对目前新闻媒体的发展现状进行分析,探讨新时代下新闻传媒业的应对策略,旨在为新闻媒体业的良性发展提供参考。
All along, the news media industry plays an important role in the transmission of people’s livelihood news and government news, and has become an important channel for the people to understand the news. At this stage, the propaganda channels of our news media industry have expanded rapidly, and the operating income has also been greatly improved. However, at the same time, the quality of the news content has declined. The mass media in the media have spread mass media of similar and no propaganda value, which affects the subsequent development of the news media industry. Therefore, this article analyzes the current situation of the development of the news media and discusses the strategies for dealing with the news media industry in the new era so as to provide a reference for the sound development of the news media industry.