论文部分内容阅读
广告定向一直是各种媒体努力追求的目标,因为定向传播意味着广告投放效率的最大化。然而长期以来,借助于大众传播媒介进行广告投放的广告主们,总是在无奈地叹息:我知道自己的广告费有一半浪费了,却不知浪费的是哪一半。可喜的是,这种尴尬局面即将扭转,因为,在网络销中的新军——定向广告正向我们款款走来。一、网络广告发展的两个阶段:普通广告和定向广告即网络广告,从广义上讲,是指在企业在互联网上发布的一切信息,包括互联网域名、网站、网页等等,狭义上,是指企业建立含有广告内容的点击条,用户
Advertising targeting has always been the goal pursued by various media, because directed communication means advertising efficiency maximization. However, for a long time, advertisers who advertise with the help of the mass media have always been sighing reluctantly: I know that I spend half of my advertising waste, but I do not know which half wasted. The good news is that this awkward situation is about to reverse, because the new army in network marketing - directional advertising is coming to us. First, the two stages of the development of online advertising: ordinary advertising and targeted advertising that is online advertising, broadly speaking, refers to all the information published in the Internet business, including Internet domain names, websites, web pages, etc., narrow sense, Refers to the establishment of advertising content with clicks, users