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在中国家电传统流通领域,家电代理商作为不可或缺的中间纽带,多年以来,在厂家和零售商、消费者之间发挥着重要的作用。通常而言,以下“六大职能”构成家电代理商的核心价值。首先,代理商作为资金平台,必须具有商品价值预付职能,对厂家而言就是无息融资功能;其次,作为仓储平台,承接着商品库存转移职能;第三,作为销售平台,代理商要承载商品销售变现职能,这也是代理商的核心职能;第四,就是作为物流配送平台,担当本土资源优势职能以及最后一公里的配送安装职能;第
In the traditional circulation of household appliances in China, appliance agents as an indispensable intermediate bond, for many years, manufacturers and retailers, consumers play an important role. In general, the following “six functions ” constitute the core values of appliance dealers. First of all, as a platform for funds, agents must have the function of prepayment of commodity value, which is a function of interest-free financing for manufacturers. Secondly, as a storage platform, they undertake the inventory transfer function of goods. Thirdly, as a sales platform, agents should carry goods Sales liquidation function, which is also the core functions of agents; Fourth, as a logistics and distribution platform, to play the role of local resources and the last one kilometer of distribution and installation functions;