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截至目前,商务部已经发了13张牌照,外资10张,内资3张。拿牌的三家内资企业,目前的发展形势也并不乐观。安利、完美、玫琳凯三个实力派巨头的加入,将打破一年来的直销格局。我们知道,无论是企业规模、经营业绩还是市场资源,安利、完美、玫琳凯的优势是雅芳无法比拟的,它们的加入将带动这个行业从低迷走向繁荣,也将带动整个行业开创符合中国国情的“直销”模式,为行业发展和政府监管提供有益的补充,尤其是这些企业的经营模式,将为内资企业提供标准的从业蓝本。笔者以为,外资模式将成内资企业经营“蓝本”,将成中国内资企业未来发展之必然选择。
Up to now, the Ministry of Commerce has issued 13 licenses, 10 foreign capitals and 3 domestic capitals. Take the three domestic-funded enterprises, the current development situation is not optimistic. Amway, perfect, Mary Kay three strength to send giants to join, will break the direct sales pattern of the past year. We know that whether it is business size, business performance or market resources, Amway, perfect, Mary Kay’s advantage is unmatched Avon, and their accession will drive the industry from slump to prosperity, will also lead the entire industry to create a “ Direct selling ”model, which provides beneficial supplement for the development of the industry and government supervision. In particular, the business model of these enterprises will provide a standard business model for domestic-funded enterprises. In my opinion, the mode of foreign capital will become a “blueprint” for domestic-funded enterprises, which will become an inevitable choice for the development of domestic-funded enterprises in the future.