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引言：什么是定位策略定位（Ｐｏｓｉｔｉｏｎｉｎｇ）这个词源于六十年代美国产业行销，经过二十多年的发展和实践，逐渐形成了广告策略中一个具有划时代意义的强销（Ｈａｒｄ－Ｓｅｌｌ）理论。“定位”理论的核心就是，在一个竞争激烈的市场中，在一个信息爆炸的社会中，通?
Introduction: What is Positioning? The term Positioning originated from the American industrial marketing in the 1960s. After more than two decades of development and practice, it gradually formed a landmark Hard-Sell theory in advertising strategy . The core of “positioning” theory is that in a highly competitive market, in an information explosion society,