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在市场经济大潮的冲击下 ,人们越来越懂得产品品牌所蕴藏的巨大经济和社会效益 ,套用美国万宝路集团总裁马克斯韦尔的话说就是“企业的牌子如同储蓄的户头 ,当你不断用产品累计其价值时 ,便可尽享利息。”品牌是企业产品质量和信誉的象征 ,是企业文化的传播者。如何造就企业的品牌 ,成为摆在当今企业家面前的一项新的话题。
Under the impact of the market economy, people increasingly understand the enormous economic and social benefits of product brands. In the words of Marswell, the president of the Marlboro Group in the United States, “the corporate brand is like a savings account. When you continue to accumulate products, When it’s worth, you can enjoy the interest." Brand is the symbol of enterprise product quality and reputation, and is the disseminator of corporate culture. How to make a company’s brand become a new topic in front of today’s entrepreneurs.