“模拟——虚拟——实境”的递进式实践教学研究——基于《客户关系管理》课程的研究

• 作 者: 孙丽 王红
• 机 构: 杭州职业技术学院管理工程系,
• 出 处: 时代教育(教育教学版)
• 发表日期: 2008年Z1期
• 关键词: 实践教学研究 递进式 教学模块 实境 虚拟平台 工学 企业经营决策 体系设置 管理工程系 营销经理

目前,国内高等、高职院校很多电子商务专业在教学和实践过程中还欠缺有效的教学方法,教学与实践过程中普遍存在技术与商务两头都不落实的状况。经过一年多的努力,杭州职业技术学院管理工程系电子商务教研室《客户关系管理》课题组探索出一条工学结合的新举措,即从模拟软件、案例,到搭建虚拟平台,给学生提供企业的虚拟实境这样一个递进式培养模式,实现电子商务专业人才培养模式的改革。

At present, many e-commerce majors in domestic higher and higher vocational colleges still lack effective teaching methods in the teaching and practice process. In the process of teaching and practice, there is a general situation that both technology and business are not implemented. After more than a year of hard work, the “Customer Relationship Management” team of the Department of Electronic Engineering of the Department of Management, Hangzhou Polytechnic Institute explored a new combination of engineering and learning, from simulation software and case studies to building a virtual platform to provide students with Virtual reality as a progressive training model to achieve e-commerce professionals training model reform.