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周迅、姚晨、杨幂、张雨绮、霍思燕……不久前落幕的国际四大时装周上,这些中国面孔频频出现,使得以往在普通人眼里遥不可及的国际时尚圈看起来已经与我们实现了“无缝衔接”。然而业内人士对此却付之一笑,无论是时装周看秀、出席时尚活动,甚至是花钱买封面,归根到底不过是明星经纪团队期望提高艺人的曝光率和影响力,从而获得更多的商业机会的种种推动。如今,成为时尚杂志的封面女郎,俨然已经成了明星营销产业链上不可或缺的重要一环。那是古旧的名利场,更是一个全新的角斗。
Zhou Xun, Yao Chen, Yang Mi, Zhang Yu Qi, Huo Siyan ... ... Not long ago ended the Fourth Fashion Week, these Chinese faces frequently appear, making the past in the eyes of ordinary people out of reach of the international fashion circle seems to have achieved with us “Seamless convergence ”. However, the industry laughed at it. Whether it is watching a fashion week, attending a fashion event, or even buying a cover page, it is only the star brokerage team that seeks to increase the exposure and influence of the artist so as to gain more business opportunities All kinds of promotion. Today, the cover of a fashion magazine girl, has become an integral part of the star marketing industry chain has become an important part. That is the old Vanity Fair, it is a brand new battle.