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电子商务与网络技术的迅猛发展 ,改变了企业的营销模式、销售流程 ,同时也冲击了销售队伍原有的角色。在即将加入WTO的今天 ,企业在营销战略上面临着严峻考验。本文从营销模式、销售流程、营销队伍的角色等几方面对此进行了论述
The rapid development of e-commerce and network technology has changed the marketing mode and sales process of the enterprise, and also impacted the original role of sales force. In the imminent accession to the WTO today, enterprises in the marketing strategy is facing a severe test. This article from the marketing model, sales process, the role of marketing team and other aspects of this are discussed