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品牌是市场竞争的重要因素,特别是在市场竞争发达的今天,可以说,品牌决定了竞争的成败。从一般意义上讲,品牌的概念主要存在于商品或者企业当中,但是以新事物形象出现的电视购物,却出现了行业性的品牌信誉问题,电视购物的品牌是与其他商品销售行业相对而言的,与企业塑造单体品牌不同,电视购物的行业品牌不是某一个企业品牌的成功能带动的,在竞争市场还没有完全建立
Brand is an important factor in market competition, especially in today’s market competition, it can be said that the brand determines the success or failure of the competition. In the general sense, the concept of the brand mainly exists in the goods or enterprises, but the emergence of new things in the TV shopping, but the emergence of the industry’s brand reputation issues, TV shopping brand is relative to other merchandise sales industry , Different from single-brand business, the brand of TV shopping is not driven by the success of a single brand and has not been fully established in the competitive market